IN THE NEWS
FOUNDER FUNG LAM HANDS OVER CEO ROLE TO ALEX JI, MARKING NEW CHAPTER FOR NEW AIM
June 2025
After 20 years of building New Aim from the ground up into Australia’s leading ecommerce enabler, founder Fung Lam has appointed Alex (Yiming) Ji as the company’s new Chief Executive Officer, effective 1 June 2025. Fung Lam will transition to Executive Director, where he will focus on guiding the company’s long-term strategic direction.
Read more here.
November 2023
TOP HONOURS AT ETHNIC BUSINESS AWARDS
Fung Lam, CEO and co-founder of New Aim, took out top honours at the 2023 Ethnic Business Awards. Lam was announced the winner of The Henry Ngai Medium to Large Business Category for his work as a migrant founder. The Hon Anthony Albanese MP, Prime Minister of Australia, attended the event of 350 distinguished guests. Other honourable guests included The Hon Michael Sukkar MP, Assistant Treasurer, and Former Prime Minister Scott Morrison and Former Prime Minister Tony Abbott.
NEW AIM REFRESHES BRAND IDENTITY
Power Retail – October 2024
New Aim proudly introduced its revitalised brand identity, embodying their ethos: ‘ecommerce, enhanced, evolved and empowered’. The distinctive new logo captures the essence of New Aim, featuring a stylised ‘A’ merged with an arrow; symbolising their continuous drive to innovate and grow.
Developed through a collaboration between New Aim’s in-house brand team and the creative studio Christopher Doyle & Co, this reimagined visual identity reflects New Aim`s sophisticated ecosystem and continued focus on empowering the ecommerce community. Read more here and here.
November 2023
WOMEN IN DIGITAL AWARDS
Carrie Hu won Digital Transformation Leader of the Year at 2023 Women in Digital Awards. Hu was recognised for driving digital transformation at New Aim and helping transform Dropshipzone into Australia’s B2B2C marketplace of choice for Aussie retailers and suppliers over the nomination period. Read more
NEW AIM CIO RANKED No. 7 IN CIO50 AWARDS
CIO Online – October 2024
Our CIO & COO, Alex Ji has been ranked No. 7 in the prestigious Australian CIO50 Awards.
This honour celebrates the nation’s most innovative technology executives who are driving digital transformation, fostering rapid change and building exceptional workplace cultures. Read more.
October 2023
CSO, CECILIA CHIU HONOURED AS EMERGING LEADER BY WOMEN`S AGENDA
We are proud to announce that Women’s Agenda has recognised our CSO, Cecilia Chiu, as “Emerging Leader in the Private Sector”. This award highlights her role in transforming New Aim into a structured corporate powerhouse and advancing Dropshipzone as a top B2B2C marketplace for SMEs, creating a more inclusive ecosystem in Aussie ecommerce. Read more
CARRIE HU CROWNED 'NEXT CIO AWARD' WINNER
CIO Online – October 2024
Our Chief Product Officer, Carrie Hu, has been named the ‘Next CIO Award’ Winner in the CIO50 2024 Awards.
This recognition celebrates not just Carrie Hu’s strong leadership qualities, but her exceptional ability to drive industry-leading initiatives. Carrie’s work continues to inspire both our organisation and the next generation of tech leaders. Read More.
October 2023
KPMG AUSTRALIA-CHINA EVENT
Our CEO, Fung Lam, was invited by KPMG’s Helen Zhi Dent to share his entrepreneurial journey at the “Australia-China Entrepreneurs and Cross-Border Business Ecosystem” event. The theme was “Born in China, Thriving in Australia”.
The event brought together professionals from the University of Sydney to present their latest research findings on the Sino-Australian entrepreneurial ecosystem. The co-hosted event further highlighted the significance of collaborative cooperation in Sino-Australian business.
NEW AIM CSO, CECILIA CHIU CROWNED GOLD WINNER BY TITAN BUSINESS AWARDS
October 2024
Our CSO, Cecilia Chiu, has been crowned a 2024 TITAN Business Awards Gold Winner in the Entrepreneur ecommerce category.
This international accolade highlights the impact of Cecilia’s work in transforming our digital landscape and her dedication to empowering Australian small and medium sized enterprises (SMEs) to launch and grow through ecommerce. Read more.
October 2023
HKABA BUSINESS EXCELLENCE AWARD
New Aim is honored to receive the Business Excellence Award from HKABA (Hong Kong-Australia Business Association). This recognition not only acknowledges the impact of our founder, Fung Lam, in the Australian e-commerce sector but also marks a moment of celebration for the strong relationship between China Hong Kong and Australia. As a company, we take great pride in our diverse cultural heritage and are privileged to actively contribute to the economic growth and prosperity of both nations.
NEW AIM AND GOOGLE CLOUD COLLABORATION
TechDay Australia – September 2024
We are proud to be joining forces with Google Cloud to bring the power of Generative AI and Big Data to Australian retailers of all sizes. This partnership helps democratise access to cutting edge-tech and levels the playing field for Australian ecommerce.
This collaboration is also gaining recognition across the tech industry. Read more in IT Wire here, TechDay Australia here and The Business Times here.
October 2023
NEW DC GRAND OPENING
We are thrilled to celebrate the opening of our latest distribution centre at Melbourne Business Park, an event that was all the more memorable thanks to the cultural experiences shared by the Bunurong Land Council Aboriginal Corporation and the honour of having local dignitaries join us. Such collaborations and occasions underscore the deep community bonds that we cherish. We eagerly anticipate the expansion and new relationships that this facility will promote! Read more
DEVANTI ICE MAKER SECURES DOUBLE WIN AT PEOPLE'S CHOICE AWARDS
WeMoney – September 2024
New Aim’s product brand, Devanti, has dominated the WeMoney People’s Choice Awards in 2024. Our signature ice makers clinched both top honors in the Kitchen Appliances & Accessories category winning the ‘Overall Satisfaction Award’ and the ‘Best for Quality Award’. This incredible double win reflects our commitment to delivering kitchen solutions that Australian households trust and love. Read more.
September 2023
INTRODUCING THE NEW DISTRIBUTION CENTRE
New Aim has launched a new 31,500 sqm facility, able to accommodate 32,000 pallets beneath a 150m canopy. It emphasises efficiency, leveraging automation tools like AGVs and sort-bot systems to enhance order processing speed and accuracy. Employing solar power and smart lighting, a 10% reduction in carbon emissions has been achieved. Supported by an all-encompassing water and energy system and distinguished by a 5-star Green rating, this facility stands as a testament to environmental sustainability.
KEY LEADERSHIP PROMOTIONS AT NEW AIM
September 2024
We’re excited to announce the well-deserved promotions of two exceptional leaders:
Carrie Hu will take on the role of CPO and join our Executive Leadership Team.
Alex Ji has expanded his role of COO to also combine CTO. These promotions reflect our commitment to nurturing talent and fostering leadership from within.
CIO Online – July 2023
DR.ALEX JI AWARDED CIO50
Our CIO, Dr. Alex Ji, has been honoured with the prestigious CIO50 award by CIO Online in Australia. This recognition is a testament to his outstanding leadership capabilities. The team built a data platform including successfully consolidating datasets from 40 sales channels. It has greatly improved our operational efficiency and customer insights. The introduction of the Last-Mile Postage Optimiser (LPO) has also further enhanced our parcel delivery efficiency and optimised our postage expenses. The success of this innovation is a tremendous recognition of Alex and his team’s innovative efforts. Read more
TOP 500 PRIVATE COMPANIES
The Australian – September 2024
In collaboration with The Australian, IBISWorld has published its annual list of the Top 500 Private Companies in Australia. In 2024, New Aim, an e-commerce powerhouse, secured the 282nd spot, outpacing many traditional retail giants.
With nearly 20 years of online retail experience, New Aim has carved out a significant niche in Australia’s digital marketplace. Read more
Financial Times – March 2023
FT HIGH-GROWTH ASIA PACIFIC COMPANY
For three consecutive years, we have been recognized by the Financial Times as one of the high-growth companies in the Asia-Pacific region! Our growth, ranked second in Australia based on revenue, signifies our expanding influence. As our reach broadens, so do the challenges of growth, demanding our doubled efforts for sustained success. Committed to excellence in all aspects, we continually challenge ourselves, lead in innovation, and propel our business forward. Read more
HKABA BUSINESS EXCELLENCE AWARD
July 2024
New Aim is proud to be named a ‘National Business Awards’ Winner by the Hong Kong-Australia Business Association (HKABA) for the second year in a row.
This accolade shines a spotlight on our founder Fung Lam’s significant contribution to Australian e-commerce and highlights the thriving relationship between Hong Kong and Australia. We celebrate our diverse cultural heritage and are committed to fostering meaningful partnerships and economic growth.
Business News Australia – October 2022
NEW AIM COMPLETES 'BIGGEST PIVOT' IN DROPSHIPZONE HISTORY
On 13 October 2022, New Aim completed the transition of its flagship product Dropshipzone into a B2B marketplace, creating greater efficiencies for SME customers and an expanded catalogue of products. Dropshipzone General Manager John Barkle spoke to Business News Australia about what this means for Aussie SMEs in ecommerce. Read more
NEW AIM`S CIO ON CIO LEADERSHIP LIVE
CIO Online – June 2024
New Aim’s Chief Information Officer Dr Alex Ji was interviewed on CIO Online Leadership Live Australia, where he shared captivating insights on New Aims digital transformation, harnessing the power of big data and AI, fostering a data-centric culture and much more.
Check out the full interview for more insights on New Aims digital transformation journey here
Power Retail – October 2022
'BECOME A SUPERMAN': TIPS FOR SUCCESS FROM NEW AIM`S FUNG LAM
New Aim sat down with Power Retail to talk about the journey from eBay store to ecommerce enabler. From early childhood dreams, to what drives them to succeed, Fung Lam and fellow New Aim co-founder Cecilia Chiu speak to the skills required to be an entrepreneur and the mission of New Aim today. Read more
